Hoop Earrings

Soho Hoop Earrings: Reversible Diamond Pave Hoops Handcrafted in London

Hoop earrings have been a jewellery essential for centuries, but the Wecord London Soho Hoop brings something genuinely different to the category. Instead of committing to one look, these earrings are designed with two distinct sides that you can switch between depending on the occasion, your outfit, or simply how you feel that day. One side features a surface of lab grown diamonds set in the traditional pave technique, creating an unbroken field of sparkle that catches light from every angle. The other side presents a smooth, polished metal finish for a more understated and minimal aesthetic. This reversible design means you get the versatility of two pairs of luxury hoop earrings in a single purchase.

Design and Construction

The Soho Hoop Earrings are crafted from 925 sterling silver, the same grade used by the world's leading jewellery houses. Sterling silver is an alloy of 92.5% pure silver blended with other metals for added strength and durability, ensuring the hoops hold their shape through years of daily wear. The golden finish receives a layer of 18k gold plating for a warm, luxurious tone, while the silver version maintains a clean, cool metallic finish.

The diamond pave side of each hoop is set with lab grown diamonds, which are chemically, physically and optically identical to mined diamonds. These stones are created in controlled environments rather than extracted from the earth, making them an ethically sourced and environmentally conscious choice without any compromise on brilliance or quality. The pave setting technique places the diamonds closely together across the surface, eliminating visible gaps and creating a continuous shimmer that is particularly striking under evening lighting.

The hoops are available in two sizes, medium and large, giving you the option to choose a more subtle profile or a bolder statement depending on your preference. Both sizes come in golden and silver finishes, so you have four possible combinations to match your existing jewellery collection and personal style.

The Reversible Feature Explained

The reversible design is the defining feature of the Soho Hoop Earrings and what sets them apart from conventional hoop earrings. Both sides of each earring are finished to the same standard of quality. The diamond pave side delivers maximum sparkle and is ideal for evenings out, celebrations, dinners and special occasions. The smooth metal side offers a polished, minimal look that works perfectly for professional settings, casual daytime wear, or any situation where you want elegance without overt shine.

Switching between the two looks takes just a moment. Simply turn the hoop to present whichever side suits your outfit or the occasion. This makes the Soho Hoops one of the most practical luxury earrings you can own, because instead of reaching for different pairs throughout the week, you have two distinct aesthetics always available in a single piece.

Part of the Soho Collection

The Soho Hoop Earrings belong to Wecord London's iconic Soho Collection, named after the vibrant and fashionable London neighbourhood. The Soho design family spans across multiple product categories, making it easy to build a fully coordinated look from earrings to wrists to neckline.

For a complete Soho set in gold, pair the Golden Soho Hoop Earrings with the Golden Soho Necklace, a golden cord bracelet from the Soho range, and the Golden Soho Stud Earrings if you have multiple piercings. The matching gemstone options across these pieces, including carnelian, green agate, blue agate, howlite and onyx, allow you to coordinate colours throughout your entire look.

For silver lovers, the Silver Soho Hoop pairs beautifully with the Silver Soho Necklace, Silver Soho Stud Earrings, and any of the silver cord bracelets from the Soho range. The rhodium and silver tones match consistently across all pieces.

If you want to elevate the diamond element further, the Soho Pave range offers cord bracelets, necklaces and stud earrings all featuring the same lab grown diamond pave finish as the hoop's dazzling side. Wearing the Soho Hoop on its pave side alongside a Soho Pave bracelet and the Pave Soho Stud Earrings creates a head to toe diamond look at a fraction of traditional fine jewellery prices.

How to Style Hoop Earrings

Hoop earrings are among the most versatile accessories you can wear, and the reversible Soho Hoop gives you even more flexibility than a standard pair. Here are some styling approaches that work well with these earrings.

For daytime and professional settings, wear the smooth metal side for a clean, polished appearance. The medium size sits close to the ear and works well with both hair down and tied back styles. Pair with a Wecord watch from the Duke Collection or Oliver Collection and a simple cord bracelet for a refined but not overdone look.

For evening events, dinners and celebrations in Dubai, flip to the diamond pave side and choose the large size for maximum visual impact. The pave diamonds catch ambient and candlelight beautifully, creating a natural sparkle that draws attention without feeling heavy or excessive. Pair with a Soho Pave bracelet, a Soho necklace, and a touch of Wecord fragrance for a complete evening look.

For a layered earring look, combine the Soho Hoop in one piercing with a Soho or Clover stud earring in another. The design families complement each other without clashing, especially when you keep the metal tones consistent. This stacked approach is popular in Dubai and adds personality to any outfit.

Hoop Earrings as Gifts

Hoop earrings make one of the best jewellery gifts because they are universally flattering and do not require any sizing. The Soho Hoop is an especially thoughtful choice because the reversible design gives the recipient twice the versatility, making it a gift they will actually wear regularly rather than saving for rare occasions.

Starting from 350 AED, the Soho Hoop Earrings sit in an accessible luxury price range that works for birthdays, anniversaries, Eid celebrations, graduations and other milestones. They arrive in Wecord's signature gift packaging and can be paired with items from the gifts for her collection to create a curated gift set. Consider adding a matching Soho cord bracelet or necklace for a complete set that shows real thought and coordination.

For more gift ideas across Wecord's full range, explore the gifts for him and customised gifts sections, where you can add personal engravings to cord bracelets and leather goods from the Kensington Collection.

Where to Shop Hoop Earrings in Dubai

You can purchase the Soho Hoop Earrings online at wecord.ae with delivery within 48 hours anywhere in the UAE. International orders ship within 3 to 6 business days. If you prefer to try them on before buying, the full collection is available at Wecord London's two Dubai locations: the Dubai Mall store on the 2nd floor and the Al Khawaneej Walk boutique. The in store team can show you both the pave and smooth sides in person and help you decide between sizes and finishes.

Every purchase earns points through the Wecord Rewards programme, redeemable for discounts on future orders. Returns and exchanges are accepted within 15 days, and you can track your order online at any time. For any questions, the customer service team is available through WhatsApp.

Explore More from Wecord London

The Soho Hoop Earrings are part of the wider earrings collection at Wecord London, which also includes stud earrings from the Soho and Clover design families. Beyond earrings, explore the full Soho Collection of cord bracelets and necklaces, the Soho Pave diamond range, and the complete jewellery range including rings from the Atlas and Eclipse families, the necklaces collection, and the Unity Collection. Complete your look with a luxury watch from the Duke or Oliver collections, or discover the full range of cord bracelets in over 25 cord colours.

Frequently Asked Questions

What are Wecord Soho Hoop Earrings made from?

The Soho Hoop Earrings are crafted from 925 sterling silver with 18k gold plating. Sterling silver is an alloy of 92.5% pure silver, and the gold plating adds a warm, luxurious tone to the golden version. The diamond pave side is set with lab grown diamonds that are chemically identical to mined diamonds but ethically sourced and created in controlled environments.

How does the reversible design work?

Each hoop earring has two distinct sides. One side is covered in lab grown diamonds set using the pave technique for maximum sparkle. The other side features a smooth, polished metal finish for a more understated look. You simply turn the hoop to present whichever side you prefer. Both sides are finished to the same quality standard, so there is no "back" or "wrong" side to these earrings.

What sizes are available?

The Soho Hoop Earrings come in medium and large sizes. The medium offers a more subtle profile that sits closer to the ear and works well for professional and daytime settings. The large creates a bolder statement that is ideal for evenings and special occasions. Both sizes are available in golden and silver finishes.

What are lab grown diamonds?

Lab grown diamonds are real diamonds that are chemically, physically and optically identical to mined diamonds. They are created in controlled laboratory environments using advanced technology that replicates the natural diamond formation process. They carry the same hardness, brilliance and fire as earth mined diamonds while being more ethically sourced and environmentally sustainable. Wecord uses lab grown diamonds across the Soho Pave range, the stud earrings collection, and many cord bracelets.

Will the hoop earrings tarnish in Dubai's climate?

No. The Soho Hoop Earrings are specifically designed and finished to resist tarnishing and colour change. The 18k gold plating on the golden version and the quality finish on the silver version both provide strong protection against humidity and heat, making them well suited for daily wear in the UAE. Each pair also comes with a two year worldwide warranty.

Can I wear the Soho Hoops with other Wecord earrings?

Yes. The Soho Hoop pairs beautifully with stud earrings from the Soho or Clover collections if you have multiple piercings. The design families complement each other, especially when you keep the metal tones consistent. Wearing a hoop in one piercing and a stud in another creates a layered look that is popular in Dubai and adds personality to any outfit.

How quickly can I receive hoop earrings in the UAE?

All online orders ship within 48 hours for delivery anywhere in the UAE. International orders typically arrive within 3 to 6 business days. You can also purchase the earrings in person at the Dubai Mall store on the 2nd floor or the Al Khawaneej Walk boutique. Every purchase earns reward points redeemable for discounts on future orders.

Can I return or exchange hoop earrings?

Yes. Wecord London offers free returns and exchanges within 15 days of purchase. For full details, visit the shipping and returns page or contact the customer service team through WhatsApp for quick assistance.

Are hoop earrings a good gift?

Hoop earrings are one of the best jewellery gifts because they are universally flattering and do not require any sizing. The Soho Hoop is an especially strong gift choice because the reversible design gives the recipient two looks in one pair. Starting from 350 AED, they arrive in Wecord's signature gift packaging. Browse the gifts for her collection to pair them with a matching Soho bracelet or necklace for a curated gift set.

How do hoop earrings compare to stud earrings?

Hoops and studs serve different styling purposes and many people own both. Stud earrings sit flat against the ear and offer a subtle, understated look, while hoop earrings create more visual movement and presence. The Soho Hoop's reversible design bridges both worlds: the smooth metal side delivers a minimal elegance similar to studs, while the diamond pave side provides the bold sparkle that hoops are known for. Wecord's full earrings range includes both styles so you can build a versatile collection.