Soho Hoop: Earrings

Reversible Hoop Earrings: Two Looks from One Pair

Most hoop earrings give you one look and that is it. The Soho Hoop is different because it is designed to be worn on either side. Turn the hoop one way and you get a full surface of lab grown diamonds catching light from every angle. Turn it the other way and you get a smooth, polished metal finish that reads as minimal and refined. This is not a gimmick or a subtle detail that nobody notices. It is a genuine shift in the character of the earring, and it means you can go from a daytime professional look to a dinner or event look without changing your jewellery. You just flip the hoop.

The reversible design also solves a common problem with pavé jewellery: sometimes it is simply too much for the occasion. Diamond pavé can feel excessive at a casual brunch or a work meeting, but removing your earrings entirely leaves the outfit feeling incomplete. With the Soho Hoop, you wear the smooth side when sparkle would feel out of place, and switch to the diamond side when the occasion calls for it. One pair, two earrings, no compromises.

Medium and Large Sizes

The Soho Hoop comes in two sizes. The medium hoop sits closer to the earlobe and is the more discreet of the two. It works well for everyday wear, for professional settings, and for people who prefer their earrings to complement rather than dominate their look. The large hoop extends further from the ear and carries more visual presence. It is the version to choose if you want the earrings to be a noticeable part of your outfit, whether that is for an evening out, a celebration, or simply because you prefer statement earrings as part of your everyday style.

Both sizes are lightweight enough for all day wear. Heavy hoop earrings pull on the earlobe and become uncomfortable after a few hours, which is a problem with many fashion hoops. The 925 sterling silver construction keeps the Soho Hoop light while maintaining the durability and finish quality that cheaper materials cannot match.

925 Sterling Silver and 18K Gold Plated

Every Soho Hoop is crafted from 925 sterling silver, which is the international standard for high quality silver jewellery. The silver finish gives the hoop a cool, bright tone that works well with white, grey, and cool toned outfits. The 18k gold plated version uses the same 925 silver base with a layer of genuine gold plating that delivers a warm, rich gold appearance. Both finishes are built to last with everyday care, and both carry a Wecord worldwide warranty.

If you already wear gold toned jewellery, the gold Soho Hoop will integrate seamlessly into your existing pieces. If your preference is for silver or white metal, the silver version does the same. And if you like to mix metals, wearing a gold Soho Hoop with a silver Soho cord bracelet (or vice versa) creates a mixed metal look that is intentional and current rather than accidental.

Lab Grown Diamonds on the Pavé Side

The diamond paved side of the Soho Hoop uses lab grown diamonds. These are real diamonds with the same chemical composition, crystal structure, hardness, and optical properties as mined diamonds. They are created in a controlled environment rather than extracted from the earth, which means they are produced without the environmental and ethical concerns that come with traditional diamond mining. Visually, there is no difference: the sparkle, fire, and brilliance are identical to mined stones, and they score the same 10 on the Mohs hardness scale.

For the Soho Hoop specifically, the pavé setting means dozens of small diamonds are set closely together across the surface of one side of the hoop, creating a continuous band of light and sparkle that moves with you. The effect is more dramatic than a single stone setting because the light catches from every angle as the hoop shifts position on the ear.

Styling the Soho Hoop

The Soho Hoop works on its own as the only piece of jewellery in an outfit, or as part of a coordinated Wecord look. Pairing it with a Soho Pavé cord bracelet creates a matched sparkle effect between ear and wrist. Combining it with a Soho necklace brings the signature round Soho motif from ear to neckline. And wearing the hoop alongside Clover earrings or Unity earrings on different piercings (if you have multiple) creates a curated ear that mixes shapes and textures within the same jewellery family.

For a complete Soho look that runs from wrist to ear, try a Soho cord bracelet with a ring and the Soho Hoop. The consistent round motif across all three pieces ties the look together without being overly matched or uniform.

The Soho Hoop as a Gift

Hoop earrings are one of the safest jewellery gifts to give because they work with virtually every face shape, hairstyle, and personal style. The Soho Hoop adds the reversible feature on top of that versatility, which means the recipient gets to choose their look depending on the day. It is a thoughtful and practical gift for birthdays, anniversaries, Eid, Mother's Day, or any occasion where you want to give jewellery that will actually be worn regularly rather than saved for rare events.

Pair the Soho Hoop with a travel size fragrance for a two piece gift, or add a cord bracelet for a three piece set that covers ears, wrist, and scent. Browse gifts for her to see the full range of curated gifting options.