Painting The World Yellow

Branding

At Wecord, branding is not just a logo or colour palette — it is a complete experience. Every detail, from our packaging to our boutiques, has been carefully considered to tell a story of luxury, English heritage, and modern craftsmanship. This approach has allowed Wecord to establish a clear and recognisable identity that resonates with clients across the world.

The Power of Colour

One of the most striking elements of Wecord’s identity is our bold use of yellow. Far from a passing trend, this colour has become a cornerstone of our branding, vibrant, uplifting, and instantly recognisable. Whether on shopping bags, boxes, or boutique details, yellow reflects the warmth and energy of Wecord, while setting us apart in a crowded luxury market.

Packaging as Part of the Brand Journey

At Wecord, packaging is more than just a protective layer, it is an extension of the brand. Every box, ribbon, and detail is designed to create a sense of anticipation and exclusivity. The experience of unboxing a Wecord piece reflects our commitment to detail and reinforces the emotional connection between brand and client.

Boutiques as Immersive Spaces

Our boutiques in Dubai Mall and Al Khawaneej Mall are more than retail spaces. They are immersive brand experiences. Designed with attention to atmosphere and detail, they bring Wecord’s world to life, from architectural design to carefully selected displays. The boutiques are not just about products, but about inviting clients into a space that reflects the Wecord lifestyle.

Collaborations: Extending the Wecord Story

Collaborations have always been central to Wecord’s branding journey. From working with cafés and designers to partnering with charities and influencers, these collaborations allow Wecord to connect with new audiences while staying true to its DNA. Each partnership becomes another chapter in the brand’s evolving story.

English Heritage at the Heart of Wecord

Founded in London, Wecord draws inspiration from English heritage, a legacy of artistry, design, and timeless elegance. From the Soho charm to the Regent collection, our products echo iconic locations and stories rooted in the UK, weaving cultural history into modern jewellery, watches, and perfumes. This fusion of heritage and contemporary design strengthens our global identity.

A Cohesive and Recognisable Identity

The strength of Wecord’s branding lies in consistency. From colour to heritage, packaging to boutiques, and collaborations to global storytelling, every touchpoint reflects the same core values. This cohesion ensures that Wecord is not just recognised, but remembered as an unmistakable presence in the world of luxury.